Transcorp Hotels Plc has announced the launch of Aura, a new digital platform through which people can book accommodation, restaurants and experiences.
The new brand, Transcorp’s first in the alternative accommodation segment, is part of the company’s asset-light model leveraging technology to deliver true hospitality, exciting experiences, and drive shareholder value, said a statement.
“It is a new dawn in the hospitality industry. I am thrilled to introduce you to Aura by Transcorp, the digital platform we are using to connect people to quality accommodation, great food and awesome experiences,” Managing Director and Chief Executive Officer of Transcorp Hotels, Dupe Olusola, said.
“For more than 30 years, Transcorp Hotels has been at the forefront of creating a superior guest experience at our locations. Today, our commitment to innovation has offered us an opportunity to extend this beyond the hotel premises,” Olusola added.