What is influencer marketing?
Influencer marketing, at its most basic level, is a style of the social media marketing that relies on endorsements and product mentions from influencers–people who have a large social following and are regarded as experts in their field.
Influencer marketing works because social influencers have a high level of trust with their followers, and their endorsements act as a sort of social verification to your brand’s potential customers.
One of the most effective strategies to increase sales is through influencer marketing. However, the majority of individuals cannot afford famous influencers. You want “micro-influencers,” who are tiny, niche-focused influencers.
What is a Micro-Influencer Marketing?
Micro-influencers are those who utilize social media but are not celebrities, experts, or public figures. They’re people that work or focus on a specific industry and frequently share social media content related to their passions. Micro-influencers, unlike standard “influencers,” have fewer followers (usually in the thousands or tens of thousands), yet they have hyperactive audiences.
How to Identify/Look for Micro-Influencers for Your Business
It’s crucial to find the correct influencer. It has the potential to make or derail your campaign. You risk wasting money on a poor campaign that won’t develop your brand if you choose the wrong influencer in the wrong niche.
1. Use the Hashtags of Your Brand: Working with an influencer who frequently posts to the same hashtags as your business will enable you to get noticed by their audience and rank at the top of the search results for this hashtag. Hashtags are a wonderful method to see what influencers have in common with your company.
2. Use Paid Tools: Buzzsumo, Ninja Outreach, and Followerwonk are all paid tools that may help you quickly find the social media users that would be the best micro-influencers for your company.
3. Look for influencers in your area: Are you looking for someone you can meet in person? Filtering influencers by region might be a wonderful method to work with someone who has more first-hand knowledge of the company.
4. Scan Your Follower List: The greatest place to start looking for micro-influencers is typically your own social networks. Look through your fan or follower listings for folks who have between 1,000 and 100,000 followers. Next, look at the profiles of these well-known social media individuals to determine who shares content that is relevant to your brand.
5. Join Social Media Groups: There are probably already groups on sites like Facebook and LinkedIn that are relevant to your goal topics. Join these organizations and examine their recent activities to determine which members are the most valuable.
6. Use Google Search
It may be paradoxical to use micro-influencers. Why would you want to advertise your brand with someone who has a lower following?
There are various reasons to assume that micro-influencers can help your brand achieve better results.
1. Micro-influencers have a higher percentage of engagement.
2. Micro-influencers reach out to a more specific audience.
3. Micro-influencers are less expensive.
4. Micro-influencers have a higher level of authenticity.
In conclusion, begin to put money into influencer marketing. Micro-influencers, in particular. Within the influencer marketing field, it’s a growing niche with a high return on investment.
Then, use hashtags that are particular to the campaign. One of the most effective methods to leverage micro-influencers to create massive growth is to do just that.
Utilize the purchasing power that user-generated content can provide.
Create sponsored posts to swiftly raise awareness.
Finally, ask your influencers to use their postings to tell a story. It’s one of the most effective strategies to bring users closer to your product.