When viewers see a video, they recall 95% of the content, compared to 10% when they read it in prose. Video has a 96 percent higher click-through rate than links and text combined, and videos are shared 1200 times more than links and text combined.
Here’s a rundown of five different video ideas and how you may use them in your own marketing campaign.
1. Video Blog: Creating video blogs might save you time in comparison to writing them. This allows business owners to share their expertise in the field of video. An excellent place to begin is to write down the five most common queries you receive from clients and make one video for each one.
The videos don’t have to be lengthy; all they have to do is answer the question. Ensure that all of your videos are uploaded to your business’s YouTube channel. Include a title, a descriptive description, and keywords that are tagged. This will help you with your search engine optimization efforts. Additionally, when publishing videos to Facebook, make sure to include captions.
2. Live on Facebook: It’s exactly what it sounds like: a Facebook live video. This is an excellent medium for presenting your business in a genuine light.
Make preparations ahead of time. Consider your objectives before going live. What are your objectives for this video? What do you think your audience will get out of it?
3. Instagram Stories: Instagram stories allow you to share events from your day in both video and photo format. Throughout the day, add video samples and/or images to your existing story using your ideas. As a business owner, this is a fantastic opportunity to highlight a typical day in your life. Show us what makes your business so special by taking us behind the scenes.
4. Facebook Cover Photos: You may now change your static cover photo to a video on Facebook. The most popular part of your Facebook page is the cover page. As a result, this is a fantastic opportunity to promote your business.
Keep in mind that videos should be between 20 and 90 seconds long, with a resolution of 820 × 312 pixels. The video will repeat itself indefinitely.
The feature is still in its infancy, but it should be available to a wider audience shortly.
Begin with any of these suggestions and gradually expand to incorporate other video options. You’ll see a boost in click-throughs, shares, and retention if you use video.